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Marketing for Lawyers

Marketing for Law Firms

Websites, SEO, and AI search optimization for attorneys and law firms, so you show up when people search Google or ask AI who to call.

Be the answer to these searches

“personal injury lawyer near me”

“free consultation lawyer”

“divorce attorney in [city]”

“estate planning attorney near me”

“do I need a lawyer for a car accident”

“best criminal defense lawyer”

We build practice area and location pages around the searches that bring in the cases you want.

SERVICES

What law firms need to get found and chosen

A la carte options. Pick what you need for where your practice is now.

Lead generation

Landing pages, Google Ads, and follow-up that turn searches into bookings.

SEO & AEO

Rank on Google and get recommended by ChatGPT, Gemini, and Siri.

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Blog writing

Helpful articles that answer what your clients are already asking.​

Website design

Custom or template websites on Wix or our AI-coded platform.

Review management

Request, respond to, and showcase reviews, and keep your Google Business Profile complete, accurate, and active.

Social media

Consistent profiles and posts that back up your reputation.

CASE STUDY

Law Office of David H. Kaplan

A New Jersey employment and personal injury attorney with offices in Mt. Olive, Piscataway, and Morristown.

The challenge

✓ An older WordPress website that was hard to update

 

✓ Practice areas and service areas weren’t clearly organized for Google or AI search

What we did

✓ Moved the website from WordPress to Wix

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✓ Rebuilt it following AI search guidelines: clear practice area pages, county service area pages, FAQs, and consistent firm details

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✓ Made the free consultation form and phone number easy to find on every page

The results

30+

Form submissions from the website per month

2–5

Phone calls per day from the website

Results reported by the client. Every business and market is different.

WEBSITE OPTIONS

Websites for law firms

Custom or template, on Wix or our AI-coded platform. Every option includes copywriting, SEO setup, and AI search structure.

1. Choose your build

BUILD

Custom website

Designed from scratch around your brand, services, and goals.

 

✓ Unique design and custom graphics

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✓ Page structure planned around your services and locations

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✓ Best for established practices, firms, and multi-location businesses

BUILD

Template website, only available on AI

Our proven layouts, customized with your brand, copy, and photos.

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✓ Faster launch and lower investment

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✓ Same SEO and AI search structure as a custom build

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✓ Best for new or single-location businesses

2. Choose your platform

PLATFORM

Wix 

A drag-and-drop platform that’s easy to update yourself.

 

✓ Edit text and photos without a developer

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✓ Built-in forms, booking, and blog

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✓ Hosted and maintained by Wix

PLATFORM

AI-coded

Our signature websites, custom coded with Claude AI.​

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✓ Fast-loading, clean code

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✓ Structured so Google and AI tools can read every page

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✓ We handle edits and updates for you with our hosting package

3. All websites include

Website copywriting

Clear, persuasive copy for every page, written for your clients and for search.

Mobile-first design

Fast, readable pages on every phone, tablet, and desktop.

SEO setup

Page titles, meta descriptions, headings, image alt text, and internal links.

Contact and booking

Forms, click-to-call, and booking links, with conversion tracking set up.

AI search structure

FAQ sections, structured data, and consistent service descriptions AI tools can cite.

Launch and training

Google Business Profile connection, launch checklist, and a walkthrough of your new site.

Law firm marketing questions

Do you follow attorney advertising rules?

We write with your state bar’s advertising rules in mind, and you approve all copy before it’s published. We don’t publish case results or testimonials without your review.

Can you create pages for each practice area and city?

Yes. Separate practice area and location pages help you rank for specific searches and give AI tools clear information.

Do you write legal blog content?

Yes. We write clear, accurate articles on common legal questions, and you review each one before it goes live.

Can you help with consultation intake?

Yes. We set up consultation forms, instant confirmations, and follow-up so new inquiries hear back quickly.

Do you manage Google Ads for law firms?

Yes. We handle strategy, setup, ad copy, and optimization. Ad spend is paid directly to Google.

Do you offer other marketing services not listed on this page?

Yes. Just ask! We accommodate most marketing requests.

Find out if AI is recommending you, or your competitor

Our free audit shows how your website performs on Google and in AI search, and what to fix first.

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