Mind Works Marketing
by the team behind Mind Wellness Marketing
You’re great at what you do. The problem is no one can find you.
When someone types “best dentist near me” or asks AI for a personal injury lawyer in their city, your name isn’t coming up. Someone else is getting that call.
It’s not your work. Your website just isn’t doing the work it should
THE WAY WE SEARCH CHANGED
Most websites didn’t keep up
Your clients aren’t only typing into Google anymore. They’re asking AI tools for recommendations. If your site isn’t built for both, you’re invisible in half the places they look.
GETTING FOUND ON GOOGLE
SEO - search engine optimization
Ranking when someone searches for your service in your city. Still essential, and still where most new inquiries come from.
GETTING RECOMMENDED BY AI
AEO - answer engine optimization
Getting your business cited when someone asks ChatGPT, Gemini, or Siri who to call. AI pulls from sites that are clear, consistent, and trustworthy.
Five steps to get found
01
Keyword research
We find the exact phrases your clients type, like “emergency dentist open now” or “divorce attorney in [city].”
04
Content that builds authority
Blog posts and service pages that answer what your clients are asking.
02
On-page optimization
Titles, meta descriptions, headings, internal links, and alt text on every page.
05
AI search optimization
FAQs, structured data, and consistent information so AI tools can read and cite your site.
03
Local SEO and Google Business Profile
We optimize your profile so you appear in map results near you.
TRUST SIGNALS
Be consistent everywhere
AI tools and Google trust businesses whose name, address, phone, and services match across the web.
Your website
Clear service, location, and FAQ pages
Google Business Profile
Complete, accurate, and actively posting
Directories and reviews
Industry directories, Yelp, and review sites with matching details
Social profiles
Facebook, Instagram, and LinkedIn that back up the same story
Ashley leads SEO
Every client's SEO and AI search work is handled by Ashley- from keyword research to on-page optimization, local SEO, and AI structure. She builds the strategyaround your specialties, your ethics, and the way your clients actually search.
SEO & AEO questions
What is SEO for therapists?
SEO (search engine optimization) helps your website rank on Google. AEO (answer engine optimization) helps AI tools like ChatGPT, Gemini, and Siri understand and cite your business. They overlap, and we build for both.
What does your website SEO service include?
Keyword research, on-page optimization, local SEO and Google Business Profile optimization, content strategy, and AI search optimization. We recommend a scope based on your website, market, and goals.
How long does SEO take to work?
SEO builds over time. Improvements may begin appearing within a few months, but timing depends on your website’s starting point, local competition, and the work required. Rankings and inquiries are not guaranteed.
Do I need a new website to improve my SEO?
Not necessarily. Many existing websites can benefit from clearer service pages, improved titles and headings, better internal links, and more useful content. We’ll review your site before recommending a redesign.
Can you help my business show up in local searches?
Yes. We make your location and service area clear across your website and optimize your Google Business Profile, so you can appear in map results for searches near you.
How is SEO different from Google Ads?
SEO builds visibility in organic results over time. Google Ads pays for placement and can bring traffic sooner. Many businesses use both.